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• Legal Document

Terms &

Conditions

These Terms & Conditions govern your use of aariful.com and any SEO services provided by Ariful Islam. By engaging our services or browsing this website, you agree to be bound by these terms. Please read them carefully.

📚 Table of Contents

01

Agreement to Terms

02

Services Description

03

Scope of Work & Project Terms

04

Client Responsibilities

01

Agreement to Terms

By accessing or using the website aariful.com, submitting an inquiry form, signing a service proposal, or engaging any SEO services offered by Ariful Islam (“the Consultant,” “we,” “us”), you (“the Client,” “you”) confirm that you have read, understood, and agree to be legally bound by these Terms & Conditions.

If you do not agree with any provision of these Terms, you must immediately cease using this website and refrain from engaging our services.

Important: These Terms constitute a legally binding agreement between you and Ariful Islam, operating as an independent SEO consultant based in Riyadh, Saudi Arabia. For any queries, contact us at aaariful777@gmail.com before engaging services.

We reserve the right to update or amend these Terms at any time without prior notice. Continued use of our website or services after changes are posted constitutes acceptance of the revised Terms.

02

Services Description

Ariful Islam provides professional Search Engine Optimisation (SEO) consulting services designed to improve online visibility, search rankings, and organic traffic growth for businesses across Saudi Arabia, the UAE, and internationally. Services include but are not limited to:

Local SEO: Google Maps optimisation, Local Pack rankings, NAP consistency, and geo-targeted content strategies.

Google Business Profile (GBP) Optimisation: Full profile setup, management, and strategy to achieve top-3 Map Pack visibility.

AI SEO / AEO / GEO: Answer Engine Optimisation, Generative Engine Optimisation, and AI Overview visibility strategies for platforms including Google, ChatGPT, and Perplexity.

Technical SEO: Site audits, Core Web Vitals improvements, crawlability fixes, schema markup, and structured data implementation.

On-Page SEO: Keyword mapping, content optimisation, metadata, heading structure, and internal linking architecture.

Off-Page SEO & Link Building: White-hat backlink acquisition, citation building, digital PR, and brand authority growth.

Content Strategy: AI-assisted, data-driven content plans targeting search intent and topical authority.

SEO Audits & Consulting: Full-site audits, competitor analysis, strategy consulting, and prioritised action plans.

The specific scope of services for each engagement is defined in a written proposal or service agreement provided prior to commencement of work.

03

Scope of Work & Project Terms

All deliverables, timelines, reporting cadence, and pricing are outlined in a written service proposal or Statement of Work (SOW) agreed upon by both parties before work begins. The following general conditions apply to all engagements:

Work will not commence until a signed agreement and any required initial payment have been received.

Any changes to the agreed scope of work must be submitted in writing and may result in revised pricing and timelines.

Estimated timelines are provided in good faith but are not binding guarantees due to the nature of SEO and search engine algorithm changes.

Monthly retainer engagements require a minimum commitment period as specified in the individual proposal (typically 3–6 months).

All deliverables are considered accepted unless written objections are raised within 7 days of delivery.

04

Client Responsibilities

Successful SEO outcomes require collaboration. As a client, you agree to fulfil the following responsibilities promptly and in good faith:

Provide timely access to your website (WordPress/Shopify/other CMS), Google Search Console, Google Analytics, and Google Business Profile as required.

Supply accurate and complete business information, including business name, address, phone number (NAP), services, and operating hours.

Respond to requests for content approvals, feedback, and information within 5 business days to avoid project delays.

Implement technical recommendations provided, or grant necessary access for implementation, within a mutually agreed timeframe.

Notify us promptly of any major website changes, migrations, rebranding, or platform switches that may affect SEO performance.

Maintain all agreed Google Business Profile and third-party directory profiles in an accurate and up-to-date state.

Refrain from engaging other SEO providers for the same scope of work during an active engagement without prior written notice.

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Failure to fulfil client responsibilities may negatively impact SEO outcomes. We are not liable for performance shortfalls resulting from incomplete access, delayed approvals, or client-side changes made without consultation.

05

Payment Terms & Billing

All fees for services are as agreed in the written proposal. The following payment conditions apply unless otherwise specified in writing:

Invoicing: Invoices are issued at the start of each billing cycle (monthly retainers) or upon project milestone completion (project-based work).

Payment Due: All invoices are due within 7 calendar days of the invoice date unless otherwise agreed in writing.

Upfront Payment: A deposit of 50% of the first month’s fee (or total project fee for one-time projects) is required before work commences.

Late Payments: Work may be paused on accounts with invoices outstanding beyond 14 days. Resumed work may incur a reactivation fee.

Currency: All fees are quoted in Saudi Riyal (SAR) or US Dollar (USD) as specified in the proposal. Payments via bank transfer or agreed digital payment methods.

Price Changes: We reserve the right to revise pricing for new contract periods with 30 days’ written notice.

Refund Policy: Due to the time and resource investment of SEO work, fees paid for work already commenced are non-refundable. Unused portions of prepaid services may be refunded at our discretion upon written request.

06

Results, Rankings & Guarantees

SEO is a long-term, performance-based discipline. While we consistently achieve strong results for our clients — including Top-3 Google Maps rankings and 200–500% organic traffic growth — we are unable to make specific guarantees of rankings or traffic outcomes due to factors outside our control.

No Guarantee Policy: We do not guarantee specific ranking positions, traffic volumes, or lead generation numbers. Anyone who does is misrepresenting how search engines work. What we guarantee is: professional execution, transparent reporting, best-practice methodologies, and dedicated effort on your behalf.

Factors that affect SEO results and are outside our direct control include:

Google algorithm updates and changes to ranking factors.

Competitor activity and market competitiveness.

The starting condition and authority of your website.

The speed at which technical recommendations are implemented.

Industry seasonality and changes in search demand.

Changes to Google’s local search, AI Overview, or Maps ranking systems.

All historical results cited on this website represent individual client outcomes and may not be replicated for every client. Results vary based on industry, competition, budget, and website starting condition.

07

Intellectual Property

All content on the aariful.com website — including text, graphics, logos, images, case studies, blog posts, SEO frameworks, and methodologies — is the intellectual property of Ariful Islam and is protected under applicable copyright laws.

You may not reproduce, distribute, republish, or commercially exploit any website content without prior written permission.

SEO strategies, audits, reports, and deliverables created specifically for your engagement become your property upon full payment of all associated fees.

Proprietary templates, process frameworks, and methodologies used during the engagement remain the intellectual property of Ariful Islam.

We reserve the right to reference your business as a client and use anonymised or agreed-upon performance data in case studies and portfolio materials, unless you explicitly opt out in writing.

Content created for your website as part of content strategy services is owned by you upon full payment, subject to any third-party licensing restrictions (e.g. stock photography).

08

Confidentiality & Data Privacy

Both parties agree to treat all non-public information shared during the engagement as strictly confidential. This includes business strategies, financial data, customer information, and any proprietary processes disclosed.

We will not share your business data, website access credentials, or confidential strategy documents with any third parties without your explicit written consent.

Any sub-contractors or tools used in the delivery of services are subject to confidentiality obligations consistent with these terms.

Personal data collected via contact forms on this website (name, email, phone) is used solely for service communication and will not be sold or shared with third-party marketers.

We comply with applicable data protection regulations. For full details on how we collect and process personal data, please refer to our Privacy Policy.

Confidentiality obligations survive the termination of this agreement for a period of 2 years.

09

Limitation of Liability

To the fullest extent permitted by applicable law, Ariful Islam shall not be liable for any indirect, incidental, consequential, punitive, or special damages arising from or related to:

Loss of revenue, profit, or business opportunity resulting from changes in search engine rankings.

Google algorithm updates, penalties, or manual actions applied by Google outside our control.

Technical issues caused by your hosting provider, third-party plugins, or website platform.

Inaccurate or incomplete information provided by the client that affects campaign performance.

Actions taken by the client or third parties that conflict with our SEO recommendations.

Any downtime, data loss, or security breaches on your website or hosting environment.

Our total liability for any claim arising from services shall not exceed the total fees paid by you in the 3 months immediately preceding the claim.

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We are not responsible for Google penalties that result from pre-existing black-hat SEO, spammy backlinks, duplicate content, or other violations present before our engagement began, unless explicitly included in the agreed scope.

10

Termination of Services

Either party may terminate an ongoing service agreement under the following conditions:

Client Termination: You may terminate a monthly retainer with 30 days’ written notice. Any work completed up to the termination date is billable and payable in full.

Consultant Termination: We reserve the right to terminate services immediately if a client engages in abusive, fraudulent, or illegal conduct, or if any invoice remains unpaid for more than 30 days.

Minimum Contract Terms: Engagements with a specified minimum term (e.g. 3 or 6 months) are subject to early termination fees as outlined in the individual agreement.

Project Work: For one-time project engagements, work may be paused or terminated if client-side delays exceed 30 days, with all fees for work completed remaining payable.

Post-Termination: Upon termination, we will provide a final report and hand over all client-owned assets, deliverables, and login credentials within 14 business days.

11

Website Use & Acceptable Use Policy

By visiting aariful.com, you agree to use this website lawfully and respectfully. You agree NOT to:

Scrape, copy, or systematically extract content from this website without prior written permission.

Use automated tools, bots, or scripts to access the website in a manner that creates undue load on our servers.

Attempt to gain unauthorised access to any part of the website, its hosting environment, or associated systems.

Submit false, misleading, or fraudulent information via contact forms or consultation requests.

Use content from this website to misrepresent your own credentials, services, or authority in SEO.

We reserve the right to block access to this website for any user who violates these terms without prior notice.

This website may contain links to third-party websites for informational purposes. We do not endorse, control, or take responsibility for the content or practices of any linked external sites.

12

Governing Law & Dispute Resolution

These Terms & Conditions are governed by and construed in accordance with the laws of the Kingdom of Saudi Arabia. Any disputes arising from these terms or from service engagements shall be subject to the following resolution process:

1. Direct Resolution: Both parties agree to first attempt to resolve any dispute informally by written notice, allowing 14 days for good-faith resolution.

2. Mediation: If informal resolution fails, both parties agree to attempt mediation before pursuing formal legal proceedings.

3. Jurisdiction: Any legal action arising from these Terms shall be brought exclusively in the courts of Riyadh, Saudi Arabia.

4. Severability: If any provision of these Terms is found to be unenforceable, the remaining provisions shall continue in full force and effect.

For international clients, Saudi Arabian law governs the service relationship, though we are committed to transparent and fair resolution of any concerns regardless of jurisdiction.

📬 Questions about these Terms? Contact us directly at aaariful777@gmail.com or via WhatsApp at +966 504 562 941. We’re happy to clarify any aspect of these Terms before you engage our services.

 

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